As one of the oldest continuously inhabited settlements in Europe, Tuzla is a city with a rich cultural and historical heritage spanning different eras. Known for its salt and mineral resources, the city is home to many intriguing stories and is renowned for the hospitality and energy of its local people. In recent years, Tuzla has become a significant hub for international airlines and has seen a large number of tourist arrivals. The Hub&Spokes Tuzla model integrates authentic tourist experiences that bring tradition to life and shape tourists’ perceptions, allowing them to connect more quickly with the culture and customs of the destination. That’s why the Hub&Spokes model for Tuzla represents a completely new approach to presenting the destination, allowing tourists to connect with the “heart of the city” and feel the energy of the local people.